A new media initiative is launched in Pakistan to improve coverage of and public knowledge about home and hospital-based healthcare for mothers and newborns.
The initiative includes a series of high-quality training workshops for print, radio and television journalists to build the capacity of Pakistani media to cover mother and newborn healthcare (MNH) issues to improve public education on the subject.
The first of the four training workshops was held in Murree from September 21-23; second in Bhurban Nov 21-24; and third in Islamabad Nov 28 to Dec 1, 2006. Seventy-nine journalists including 17 female media persons from mainstream media participated in these three trainings.
The project will also develop a formal network of reporters trained in covering MNH issues and resource persons to improve access to data and information on the subject. Participants are also being awarded stipends for investigative reports and given awards for best reports highlighting MNH issues.
Funded by the Pakistan Initiative for Mothers and Newborns (PAIMAN), a project of United States Agency for International Development (USAID), is being implemented by Intermedia Pakistan, a media development NGO working to develop media capacities and improve journalism standards.
PAIMAN is a five-year project designed to reduce Pakistan 's maternal and neonatal mortality by making sure women have access to skilled birth attendants during childbirth and throughout the postpartum period.
The trainings focus on reporting health issues with special reference healthcare for mothers and newborns; understanding issues related to health care of mothers and newborns; practical solutions to cover health issues; and knowledge and practical tools to collect and report health-related data.
The last training will be held in Karachi from December 19 to 22, 2006. Boarding lodging and traveling will be paid by the Intermedia. Nomination forms are available for the workshop, which can be sent to Intermedia through email ( firstname.lastname@example.org ), post or fax.
Address: Intermedia Pakistan , 6-B, Street 31, F-7/1, Islamabad
Dec 19 to 22, 2006